'Meet the man changing the way you think about fitness. One of the most sought-after personal trainers in the world (who has) knocked current fitness It boy @JoeWicks for six and stolen the coveted crown of the fitness world'
- Sunday Times Style
'Not a Diet Book mercilessly takes down every fad diet, workout and health drink you have been sold and instead explains [James'] mission to make understanding weight-loss as two words - calorie deficit.'
- The Sun
'Personal trainer James Smith's new book, Not a Diet Book, offers frank advice on getting in shape and busts some major diet myths.'
- Grazia
'James' book is the tough love version of life coaching. He tells you straight, refers to his own experiences in life and makes you laugh along the way.'
- Metro