Binding: Paperback
Date Published: 23 Oct 2025
LIFE LESSONS FROM AN F1 LEGEND
Eddie Jordan was one of a kind, a maverick F1 team boss, a brilliant mentor and a magnet for talent. He believed in going all in, lifting others as he rose.
FULL THROTTLE is a riveting account of a life lived at the heart of motorsport, filled with raw insights and untold stories from Eddie Jordan's wildest moments. At its core is the Jordan Code: twenty-five powerful, punchy principles drawn from Eddie's extraordinary journey to founding Jordan Grand Prix; to discovering future champions like Michael Schumacher; to closing billion-pound deals; all the while making mischief around the world.
The book also contains contributions from many of Eddie's friends and inner circle including Richard Branson, David Coulthard, Michael Flatley, Jake Humphrey, Ian Poulter, Stephen Roche, Roger Taylor, Mark Webber and Keith Wood.
Eddie Jordan had a fearless life philosophy. It means backing yourself no matter what others say, taking bold risks, and never asking permission to succeed. Eddie lived with energy, instinct and defiance. With this book you can too.