Skip to content

Maria Butler Marian Keyes And The Politics Of Commerical Fiction

€25.00

Code 9781068502361

Marian Keyes is one of Ireland's most important fiction authors but is often not celebrated as such. Marian Keyes and the Politics of Commercial Fiction is a groundbreaking study that seeks to challenge the existing narrative on Keyes..

Add to Basket
Description

Binding: Paperback

Date Published: 01 Sep 2026


Marian Keyes is one of Ireland's most important fiction authors but is often not celebrated as such. Keyes' novels draw on the author's trademark charm, wit, and pathos, yet her girly packaging and light-hearted marketing resulted in far too little critical attention and celebration compared to her literary contemporaries.

Since Marian Keyes first started publishing in 1995, Ireland has changed significantly, from the legalisation of divorce to same-sex marriage and abortion, to the rise and fall of the Celtic Tiger. Marian Keyes and the Politics of Commercial Fiction analyses how the trappings of commercial fiction underpinning Keyes' literary marginalisation affable persona, book covers, social media presence have in fact helped her engage with these societal changes through socially inclusive messaging, encouraging readers towards social activism. Focusing on her depiction of three significant Irish loci of shame: addiction, depression, and abortion, this original study draws upon Keyes' novels, essays, interviews, and online posts to demonstrate how her writings serve as a counterpoint to culturally prevalent, stigmatising depictions of people coping with addiction and mental illness. Maria Butler engages with Keyes' longstanding abortion activism - present since her first novel, Watermelon - to emphasise the literary, political, and societal importance of feminine-coded commercial literature.

This groundbreaking study seeks to challenge the existing narrative on Keyes and open a window to her extraordinary writings for future readers.

About the Author

Maria Butler is a postdoctoral researcher at Maynooth University where she is currently exploring the bestselling Poolbeg women writers of the 1990s. She was the postdoctoral researcher on Gender, Culture, and Data at University College Dublin, and the Curatorial Advisor for Happy Ever After: Falling in Love with Irish Romance Fiction at the Museum of Literature, Ireland. She has been published by The Journal of Popular Romance and RTE Brainstorm, and has articles forthcoming in The Irish University Review and Contemporary Women's Writing.

Delivery Info

We provide FREE delivery in the Republic of Ireland when you spend €49 or more. 

FREE Click & Collect from The Ennis Bookshop. You will not be charged for this service.  We are happy to arrange Delivery outside Ireland. Please e-mail us at enquiries@ennisbookshop.ie for more information. 

Find out more about our Delivery & Collection services

Returns Policy

We want you to be completely satisfied with your order and we would hope to resolve any problems you may have. If you are unhappy with your purchase, we will exchange or refund the item or issue a credit note, providing the goods are not damaged and all packaging is still intact.

Terms and conditions apply.

Please view our full Returns Policy for further information.

Click to view complete product details

'Marian Keyes and the Politics of Commercial Fiction is the first academic book focused on the writing of Marian Keyes. The claim that Keyes is a social activist is both compelling and convincing, and this work provides interesting social and cultural contexts for the novels, as well as suggesting the value of cognitive and affective theory in reading commercial fiction.'
- Paige Reynolds, Stephen J. Prior Professor of Humanities


'Keyes's oeuvre showcases a profoundly interesting combination of universality and local specificity. This book will be of most interest to scholars in the field of Irish literary studies but will also appeal also to scholars working on commercial fiction and women writers and readers more generally.'
- Dr Chris Cusack, Radboud University, The Netherlands

Recently Viewed Products Clear All

Close

POP-IN HTML goes here

Close

Your Basket

Your basket is currently empty