Binding: Paperback
Date Published: 17 Sep 2026
'A masterclass in how the internet actually works, written by someone who built it up, watched it break, and refuses to give up on it. Essential reading for anyone who lives online. Which is to say, everyone.' Donie O'Sullivan, CNN Senior Correspondent
Do you remember when the internet felt like a shared playground? When strangers around the world connected over something as simple as the colour of a dress?
In The Last Good Day on the Internet, journalist, entrepreneur and digital pioneer Mark Little takes us back to a web built on curiosity, community and possibility.
And shows us what happened next.
Drawing on his unique experience as the founder of two internet start-ups, Storyful and Kinzen, and working with Twitter and Spotify, Little charts the rise of the attention economy and the relentless pursuit of scale that fuelled the toxic algorithms, hate, misinformation and division of today's online world.
As AI reshapes our future, Little then asks the question that matters most: What if we could take the internet back?