'This book fortifies that the mind is the most powerful tool we possess, however very few use it like Mr Wim Hof. A positive and persuasive read'
- Ant Middleton
'Thor-like and potent ... Wim has radioactive charisma'
- Russell Brand
'This book will change your life'
- Ben Fogle
'A valuable guide to anyone looking to take better control of the health, heat, and untapped potential locked away within us all'
- James Nestor, bestselling author of Breath
'Wim is a legend of the power ice has to heal and empower'
- Bear Grylls